CRO – a service dedicated not only for e-commerce industry

Interface design today is not just a question of aesthetics, but above all of efficiency. It is about solutions that make a real difference to the outcome. At the heart of any digital product is not only the user, but […]

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Digital accessibility is not just about contrast and font magnification – we are discovering what being accessible really means 

With the approaching deadline for the implementation of the European Accessibility Act (EAA), the topic of digital accessibility is taking on a new dimension – from recommendations and good practices it is becoming a legal requirement. The act, adopted by […]

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A digital world without barriers – why is accessibility a must? 

Digital accessibility is not just a matter of convenience, but a fundamental right that ensures equal access to technology and services for all users. The webinar, organized by Patrycja Mikolajek, UX designer and accessibility expert, discussed the challenges faced by […]

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Kreatik talks – Ernest Wołkowycki-Dołęga discusses the use of self-service and when it is essential.

Magdalena Węcłaś, Head of Strategy&Content at Kreatik, spoke with Ernest Wołkowycki-Dołęga – Head of Digital at LUX MED, about the challenges, trends and key issues in the area of self-service. Hello Ernest, we are very happy that you agreed to […]

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How to reduce the rate of abandoned carts – strategies used in e-commerce

Almost 70% of e-commerce users abandon their carts before checking out. That’s a lot! Let’s take a closer look at this phenomenon and learn how to get buyers to come back and encourage them to complete their purchases, which will […]

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How to improve user experience with breadcrumbs

When shopping or navigating through an elaborate website, it is not difficult to plunge into the chaos of categories and sub-pages, and as we know: a user lost is a user out! Today we will explain how to easily indicate […]

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