More than one in three companies have undergone rebranding in the past five years, while one in four companies still has visual identification that is older than 10 years – such are conclusions from a market survey carried out by IPSOS […]

Consumer decision-making is a process that marketing specialists have been trying to understand and influence for many years. How to attract the recipient’s attention? What determines the attractiveness of an advertisement or a product? How to fast track the purchasing […]

E-mail marketing is a very attractive, but, most of all, effective form of contacting the customer. It allows reaching wide groups of recipients, while it does not require sophisticated tools. Appreciate the power of e-mail marketing and take a closer look at a few principles that you need to follow to make such campaigns effective.

The B2B market is governed by its own rules and effective content marketing for this market requires a different approach and communication strategy than in the case of the B2C model. Some marketing specialists argue that content marketing tools are […]

Viral – it would seem that preparing a short video spot that will flood the Internet is not the hardest thing to do. Well-conducted brainstorming, creative concept, brilliant subcontractor, charismatic actors, surprising animations, and there you go! We’ve got it. […]

Lead generation is a complicated term that, for some, seems to be a process that is as hard as heart surgery. I must disappoint you – the only thing these two procedures have in common is that you need to […]