We all have probably finished the past year summaries. Now it is time for forecasting. Venngage has presented the report results in the form of an infographic that shows what users will pay attention to in the next year, especially […]

During the first moments of browsing a website, we make a general assessment of the situation: where the menu is, how we can obtain information we are looking for, what the website is about. If everything creates a consistent whole, […]

More than one in three companies have undergone rebranding in the past five years, while one in four companies still has visual identification that is older than 10 years – such are conclusions from a market survey carried out by IPSOS […]

Consumer decision-making is a process that marketing specialists have been trying to understand and influence for many years. How to attract the recipient’s attention? What determines the attractiveness of an advertisement or a product? How to fast track the purchasing […]

E-mail marketing is a very attractive, but, most of all, effective form of contacting the customer. It allows reaching wide groups of recipients, while it does not require sophisticated tools. Appreciate the power of e-mail marketing and take a closer look at a few principles that you need to follow to make such campaigns effective.

The B2B market is governed by its own rules and effective content marketing for this market requires a different approach and communication strategy than in the case of the B2C model. Some marketing specialists argue that content marketing tools are […]