That’s my type. Brand archetype.

While the idea of building a communication strategy is understandable for many brands, they rarely use the method based on developing their own brand archetype, especially when it comes to B2B brands. They lose quite a lot because of it. […]

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How to carry out a creative warm-up for a good start of brainstorming?

Brainstorming is a very simple tool for generating ideas if principles established by its creator are obeyed. It allows generating even several dozen ideas in a short time. Sometimes, it happens that ideas refuse to appear, or the energy level […]

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Kreatik talks – Learn how to implement innovations in a large organization from an interview with Marek Nadra.

This time Maria, a CEO at Kreatik, spoke to Marek Nadra, a Business Solution Manager at Danone, who revealed what he is doing in Munich, who are Innovation Champions and why it isn’t always easy to order a Margherita. You […]

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KREATIK LOVES – Selection of our favourite designs using Pantone colours 2021

For the second time in the history of Pantone’s Color of the Year nominations, a combination of two colors has been chosen, not one. The controversial combination of Illuminating (PANTONE 13-0647) and Ultimate Gray (PANTONE 17-5104) sparked a heated discussion. […]

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How to solve complex problems? Check the Ishikawa diagram!

Solving complex problems is a difficult challenge. However, there actually is a way to deal with them effectively. The Ishikawa diagram, also known as the fishbone diagram, helps in diagnosing and solving complex problems. Thanks to this effective tool for […]

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How can ice cream change your branding? A short story about cognitive fluency.

Have you ever wondered about the Häagen-Dazs ice cream phenomenon? They do taste insanely, but let’s be honest – the name itself may seem a little strange. Moreover, it does not fit the marketing trends in any way or form. […]

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