How to prepare an effective brainstorming session in 6 steps?

Wanting to carry out effective brainstorming, that is one that generates as many valuable ideas as possible, we need to make proper preparations. It will save you a lot of time and the meeting will not have to drag for […]

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Action interaction!

We all have probably finished the past year summaries. Now it is time for forecasting. Venngage has presented the report results in the form of an infographic that shows what users will pay attention to in the next year, especially […]

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Gestalt psychology will help you in creating interfaces

During the first moments of browsing a website, we make a general assessment of the situation: where the menu is, how we can obtain information we are looking for, what the website is about. If everything creates a consistent whole, […]

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When and why do we need rebranding?

More than one in three companies have undergone rebranding in the past five years, while one in four companies still has visual identification that is older than 10 years – such are conclusions from a market survey carried out by IPSOS […]

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Online neuromarketing

Consumer decision-making is a process that marketing specialists have been trying to understand and influence for many years. How to attract the recipient’s attention? What determines the attractiveness of an advertisement or a product? How to fast track the purchasing […]

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Effective content marketing in the B2B model

The B2B market is governed by its own rules and effective content marketing for this market requires a different approach and communication strategy than in the case of the B2C model. Some marketing specialists argue that content marketing tools are […]

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