The benefits of a user-centered approach are increasingly recognized and constitute the basis of the product design process. When talking about global brands that offer their products all over the world to users who speak different languages and come from […]
Maria, a CEO and strategist at Kreatik, talks with the co-owner of the Lettly agency, about how to make Grzegorz Turnau an influencer, how TikTok stars will take over Instagram and what connects Zuza with random people on the tram. […]
According to Earth.com “ the climate crisis is accelerating at an unprecedented rate”. We have all heard about issues such as air and plastic pollution, deforestation, overpopulation, soil degradation etc. But how many of you have heard of digital ecology […]
Each advertisement should arouse the interest of the recipients. This is what marketing tools are used for: to attract potential customers with the brand, product or service. Nowadays using emotionally charged words, music and images in commercials is prevalent. Why? […]