Eyetracking in e-mail

Satisfactory results of marketing e-mail campaigns are not possible without optimising the message content. A key aspect determining the success of our campaign is attracting the recipient’s attention. The first moment after the message is opened determines whether it will […]

Ten ways to overcome a creative slump during brainstorming

Brainstorming which turns from a creative storm, full of energy with a multitude of ideas struck from all directions like lightnings, into a tiresome and sleepy meeting is the greatest nightmare of every moderator. Keeping creativity at a high level […]

That’s my type. Brand archetype.

While the idea of building a communication strategy is understandable for many brands, they rarely use the method based on developing their own brand archetype, especially when it comes to B2B brands. They lose quite a lot because of it. […]

How to carry out a creative warm-up for a good start of brainstorming?

Brainstorming is a very simple tool for generating ideas if principles established by its creator are obeyed. It allows generating even several dozen ideas in a short time. Sometimes, it happens that ideas refuse to appear, or the energy level […]

Kreatik talks – Learn how to implement innovations in a large organization from an interview with Marek Nadra.

This time Maria, a CEO at Kreatik, spoke to Marek Nadra, a Business Solution Manager at Danone, who revealed what he is doing in Munich, who are Innovation Champions and why it isn’t always easy to order a Margherita. You […]

KREATIK LOVES – Selection of our favourite designs using Pantone colours 2021

For the second time in the history of Pantone’s Color of the Year nominations, a combination of two colors has been chosen, not one. The controversial combination of Illuminating (PANTONE 13-0647) and Ultimate Gray (PANTONE 17-5104) sparked a heated discussion. […]

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