Gestalt psychology will help you in creating interfaces

During the first moments of browsing a website, we make a general assessment of the situation: where the menu is, how we can obtain information we are looking for, what the website is about. If everything creates a consistent whole, […]

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When and why do we need rebranding?

More than one in three companies have undergone rebranding in the past five years, while one in four companies still has visual identification that is older than 10 years – such are conclusions from a market survey carried out by IPSOS […]

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Online neuromarketing

Consumer decision-making is a process that marketing specialists have been trying to understand and influence for many years. How to attract the recipient’s attention? What determines the attractiveness of an advertisement or a product? How to fast track the purchasing […]

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Effective content marketing in the B2B model

The B2B market is governed by its own rules and effective content marketing for this market requires a different approach and communication strategy than in the case of the B2C model. Some marketing specialists argue that content marketing tools are […]

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What to do to make a splash? Five features of a good viral.

Viral – it would seem that preparing a short video spot that will flood the Internet is not the hardest thing to do. Well-conducted brainstorming, creative concept, brilliant subcontractor, charismatic actors, surprising animations, and there you go! We’ve got it. […]

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#DebunkingMyths  –  lead generation is an expensive and complicated process

Lead generation is a complicated term that, for some, seems to be a process that is as hard as a heart surgery. I must disappoint you – the only thing these two procedures have in common is that you need […]

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