Each advertisement should arouse the interest of the recipients. This is what marketing tools are used for: to attract potential customers with the brand, product or service. Nowadays using emotionally charged words, music and images in commercials is prevalent. Why? […]

Well-designed websites are a visual statement that we care about our users and want their experience with our site to be pleasant and intuitive. Such websites or applications are more likely to be remembered and appreciated by their visitors or […]

Satisfactory results of marketing e-mail campaigns are not possible without optimising the message content. A key aspect determining the success of our campaign is attracting the recipient’s attention. The first moment after the message is opened determines whether it will […]

Brainstorming which turns from a creative storm, full of energy with a multitude of ideas struck from all directions like lightnings, into a tiresome and sleepy meeting is the greatest nightmare of every moderator. Keeping creativity at a high level […]

While the idea of building a communication strategy is understandable for many brands, they rarely use the method based on developing their own brand archetype, especially when it comes to B2B brands. They lose quite a lot because of it. […]

Brainstorming is a very simple tool for generating ideas if principles established by its creator are obeyed. It allows generating even several dozen ideas in a short time. Sometimes, it happens that ideas refuse to appear, or the energy level […]