Brainstorming is a very simple tool for generating ideas if principles established by its creator are obeyed. It allows generating even several dozen ideas in a short time. Sometimes, it happens that ideas refuse to appear, or the energy level […]

This time Maria, a CEO at Kreatik, spoke to Marek Nadra, a Business Solution Manager at Danone, who revealed what he is doing in Munich, who are Innovation Champions and why it isn’t always easy to order a Margherita. You […]

For the second time in the history of Pantone’s Color of the Year nominations, a combination of two colors has been chosen, not one. The controversial combination of Illuminating (PANTONE 13-0647) and Ultimate Gray (PANTONE 17-5104) sparked a heated discussion. […]

Solving complex problems is a difficult challenge. However, there actually is a way to deal with them effectively. The Ishikawa diagram, also known as the fishbone diagram, helps in diagnosing and solving complex problems. Thanks to this effective tool for […]

Have you ever wondered about the Häagen-Dazs ice cream phenomenon? They do taste insanely, but let’s be honest – the name itself may seem a little strange. Moreover, it does not fit the marketing trends in any way or form. […]

It might seem that “designing a design” sounds like a pleonasm and involves unnecessary workload which will only take all our strength and creativity. However, in order to create something that will be liked by, first of all, the stakeholder, […]