Stan Borjomi campaign

Challenge

Borjomi is a manufacturerof Georgian mineral water of volcanic origin. Its product is exported to over 30 countries around the world. Borjomi has a long tradition and is considered one of the most exclusive waters in the world. IDS Borjomi International is a leader in the category of natural bottled waters in the CIS and Baltic countries.

Our task was to create a marketing strategy for the brand on the Polish market. The aim of our activities was to raise awareness among consumers and increase the sales of Borjomi water in Poland.

The final result 
The final result 
The final result 
The final result 

We have created a communication strategy based on four archetypes whose behaviours are identical with the brand values. The target groups are foodies, art lovers, passionate travellers and amateurs of an active lifestyle.

The motto of the campaign is STAN BORJOMI – the state of mind of Borjomi. It symbolized values as activeness, curiosity of the world, openness to new sensations and flavours and creativity. We have planned comprehensive activities including communication through social media, bumper ads campaign, new landing page and events. Our content is created so that it suits different characteristics of these four target groups.

All activities are based on key performance indicators established with the client, thanks to which we successively follow the results of our activities.

Kreatik is our marketing partner in Poland since 2018. In more than a year of collaboration they have ran two campaigns for us: Stan Borjomi and Masz Charakter. We’re satisfied with the cooperation, which is why we’re maintaining it and planning next activities together with Kreatik.
Tatjana Rudiene
Head of Marketing, IDS Borjomi Europe, UAB
The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.
Alicja Gaca
CEO, Fundacja Głosem Zwierząt
The Kreatik team introduced me to the wonderful world of creative design thinking, pushing the multidisciplinary teams to the very boundaries of our creative abilities. Maria and her team can combine an extensive knowledge of problem definition and idea generating techniques with high energy workshop involvement and business sense.
An Louwagie
Business Consultant in Bisnode Belgium

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.
Maria Połońska
CEO
Magdalena Węcłaś
Content Manager
Joanna Kluczka
Head of UI Design

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