Cortes – contest

Challenge

Van Pur is the largest independent brewing company in Poland and one of the four main players on the Polish beer market.

The aim of our collaboration was increasing sales and recognition of a new beer brand – Cortes, by organizing of two contests.

At the beginning, we entrusted Kreatik with the implementation of a project consisting in organizing a competition for the Cortes brand in two retail chains. They showed commitment, good organizational skills and creativity. Graphic materials and animation promoting the competition were made professionally and unconventionally. It also made us decide to organize another competition together, this time for the Łomża brand. We believe that this is not the end of our cooperation.

The final result

We created the entire concept and rules of the contest, prepared promotional materials and managed the event.

We started with mechanics of the contest – everyone who bought one Cortes Extra or Cortes Tequila beer in Duży Ben store or at least 24 beers in Makro store, kept a receipt and signed up on the contest website, could win a prize.

The next step was a preparation of two types of advertising materials: posters, wobblers and leaflet for Makro, and a video spot displayed in Duży Ben. We proposed 2 claims – one for Makro – „Cortes na lato”, and another for Duży Ben – „Summer vibes”.

For the contest purpose we also designed websites, where participants could complete the application form and read the regulation.

Both, visual and communicative parts referred to vacation, sun, fun, and positive emotions.

The greatest advantage of Kreatik is the ability to understand the client’s business and the ability to help them in development.

Maciej Hojszyk
Dyrektor ds Marketingu, Eurocash S.A.

The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.

Alicja Gaca
CEO, Fundacja Głosem Zwierząt

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.