Cortes – contest
Van Pur is the largest independent brewing company in Poland and one of the four main players on the Polish beer market.
The aim of our collaboration was increasing sales and recognition of a new beer brand – Cortes, by organizing of two contests.
We created the entire concept and rules of the contest, prepared promotional materials and managed the event.
We started with mechanics of the contest – everyone who bought one Cortes Extra or Cortes Tequila beer in Duży Ben store or at least 24 beers in Makro store, kept a receipt and signed up on the contest website, could win a prize.
The next step was a preparation of two types of advertising materials: posters, wobblers and leaflet for Makro, and a video spot displayed in Duży Ben. We proposed 2 claims – one for Makro – „Cortes na lato”, and another for Duży Ben – „Summer vibes”.
For the contest purpose we also designed websites, where participants could complete the application form and read the regulation.
Both, visual and communicative parts referred to vacation, sun, fun, and positive emotions.
We devise. We design. We deploy.
for this project
Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.