Credit Agricole – app design

Challenge

Crédit Agricole Group is a benchmark player in local banking, serving 52 million customers across 49 countries. Founded in 1885, it now has a presence in all segments of the banking, finance and insurance sectors and is one of Europe’s foremost banks.

Our task was to design a tool (desktop application) by which insurance agents who work in outlets will be able to sell insurances to customers. 

 

The final result 
The final result 
The final result 
The final result 

The whole stage of creating the platform was preceded by the Product Discovery process, which helped to understand the needs of the market, users, and business. The insurance industry is a dynamic and complicated industry. During the whole process, we organized a series of workshops to improve our knowledge of our users, as well as legal and technological aspects.

We were aiming to standardize the insurance sales process. In view of that, we used such tools as user stories, user flow, and service blueprint during the design process.

During the UX/UI process, we tested the solutions we outlined in usability testing.

What I appreciate most is that Maria and her team are so committed to our brand success that they are ready to discuss with us for hours if they don’t agree with something. For them, the most important thing is for our brand to be successful and they are not afraid of hard work to achieve it.
Katarzyna Krzeszowska
Brand Manager, GALICJANKA RP Sp. z o. o
The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.
Alicja Gaca
CEO, Fundacja Głosem Zwierząt
They stood out during the strategic part because they understand our needs and proposed the right solutions in terms of layout and information topology. They tried to understand the usage context, and then proposed the best possible solution. They’ve definitely proven what they’re capable of.
Marek Nadra
Business Solution Manager, Supporting the Enterprise, CBS Dan’IS, DACH, Danone GmBH

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.
Eliza Ignasiak
Project Manager
Maciej Marczak
UX Designer
Joanna Tulińska-Ładomirska
UX Designer

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