Credit Agricole – app design
Challenge
Crédit Agricole Group is a benchmark player in local banking, serving 52 million customers across 49 countries. Founded in 1885, it now has a presence in all segments of the banking, finance and insurance sectors and is one of Europe’s foremost banks.
Our task was to design a tool (desktop application) by which insurance agents who work in outlets will be able to sell insurances to customers.
The whole stage of creating the platform was preceded by the Product Discovery process, which helped to understand the needs of the market, users, and business. The insurance industry is a dynamic and complicated industry. During the whole process, we organized a series of workshops to improve our knowledge of our users, as well as legal and technological aspects.
We were aiming to standardize the insurance sales process. In view of that, we used such tools as user stories, user flow, and service blueprint during the design process.
During the UX/UI process, we tested the solutions we outlined in usability testing.
Creatures responsible
for this project
We devise. We design. We deploy.Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.
