Our tasks in this project was to design and implement a new corporate website for Distribev and webwriting.
Distribev company sells and distributes alcohol and beverages for traditional retail and HoReCa industry. Until June 2020, it was part of the Orbico Group, operating in the countries of Eastern Europe, and currently belongs to United Beverages.
Distribev has 33 branches all over Poland. It is the sole distributor of many well-known brands such as Paulaner, Gato Negro, Khortytsa and Pringles.
The website was to be based on the best user experience practices and put a lot of emphasis on positioning. It was also important that the website engine allowed for simple and independent editing by Distribev employees.
We started our work by establishing the architecture and creating UX mockups. Importantly, the website contains only the necessary information, clearly presented, and at the same time it is addictive and engaging. It presents Distribev as a “category leader”, which directly fits in with the company’s mission to be the first choice for its customers.
Distribev focuses on people – both clients for whom we have prepared three separate landing pages: retailers, producers and the HoReCa industry, as well as current and future employees of the company for whom a Career subpage has been created. We wanted to properly display Distribev’s assortment divided into alcohol and non-alcoholic categories – the most popular of them can be selected from the first screen of the home page. Then, on the subpage of the offer, each category can be filtered according to various criteria. The offer can be easily expanded by adding new brands and products.
An important part of the website – especially in the context of positioning – are also subpages of all 33 branches. On each of them you can find a short description and contact details. The website layout is modern and minimalist and is dominated by the main color of the brand – navy blue. Thanks to this, the website is very readable and pleasant to read.