concept of contest
Our task was to come up with the concept of the competition mechanism for architects and after that, we dealt with project management of the contest, created promotional graphic materials, landing page, promoted the competition in social media channels and organized 2 mailings for registered participants. We also created a video of the award ceremony taking place in one of the stores in Warsaw.
The HBH Group includes the ELEMENTS bathroom chain. These are 20 showrooms all over Poland, where they connect their clients with architects and interior designers. ELEMENTS are professionals with over 25 years of experience in the sanitary, heating, ventilation and air conditioning, installation and renewable energy industries. Their offer includes products of proven, reputable Polish and European producers.
After accepting the creative concept of the competition, we started implementing it. The competition task was to create a 3D bathroom design by the participant using the ELEMENTS store assortment.
First, a landing page was created with all the necessary information and a form that had to be completed to receive the files needed to perform the competition. As part of the competition, we also created promotional graphic materials, conducted communication and promotion on Facebook and Instagram, and throughout the duration of the competition, we dealt with the current inquiries of the participants. After the contest was settled, we started organizing the recording of the award ceremony.
How did it go?
After 6 months of the competition, we recorded 1013 registrations for the competition, and we received 158 competition entries.
The campaign promoting the competition reached 8 550 266 impressions. Ads on Facebook and Instagram had been targeted at people interested in architecture, interior design, or working in a profession related to these interests.
1013 registrations for the competition
160 entries for the competition
8 550 266 reached impressions in the campaign