HBH Group – concept of contest, graphic design, promotion
The HBH Group includes the ELEMENTS bathroom chain. These are 20 showrooms all over Poland, where they connect their clients with architects and interior designers. ELEMENTS are professionals with over 25 years of experience in the sanitary, heating, ventilation and air conditioning, installation and renewable energy industries. Their offer includes products of proven, reputable Polish and European producers.
Our task was to come up with the concept of the competition mechanism for architects and after that, we dealt with project management of the contest, created promotional graphic materials, landing page, promoted the competition in social media channels and organized 2 mailings for registered participants. We also created a video of the award ceremony taking place in one of the stores in Warsaw.
After accepting the creative concept of the competition, we started implementing it. The competition task was to create a 3D bathroom design by the participant using the ELEMENTS store assortment.
First, a landing page was created with all the necessary information and a form that had to be completed to receive the files needed to perform the competition. As part of the competition, we also created promotional graphic materials, conducted communication and promotion on Facebook and Instagram, and throughout the duration of the competition, we dealt with the current inquiries of the participants. After the contest was settled, we started organizing the recording of the award ceremony.
Outcomes of our
After 6 months of the competition, we recorded 1013 registrations for the competition and we received 158 competition entries.
The campaign promoting the competition reached 8 550 266 impressions. Ads on Facebook and Instagram were targeted at people interested in architecture, interior design, or working in a profession related to these interests.
We devise. We design. We deploy.
for this project
Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.