INEA – content project

Challenge

INEA is an operator of telecommunications services. Our client is the supplier of the fastest Internet in Poland according to the Speedtest.pl ranking in 2017, 2018 and 2019. 

The client approached us with a request to design a solution thanks to which he would be able to reach young recipients of his services, their parents and primary school employees. INEA is a company that operates in the area of B2B, B2C and B2G. As part of the last area, INEA provides Internet to schools. Our task was to design a solution that would support schools and parents in digital education, and at the same time nurturing children’s curiosity.

The final result 
The final result 
The final result 
The final result 

We decided to ask the interested parties themselves what is important to them in the context of using the Internet. We have learned that many parents and teachers believe that the internet does not offer content that can be educated and entertained by children. The children, on the other hand, complained about the offer of educational games and activities which, in their opinion, was too boring. After a series of in-depth interviews, we thought about a project that will allow us to show that the Internet is a place full of good content, arousing curiosity about the world and offering students new interests. We have created a catalog of good websites.

All the content recommended there has been verified by educators and psychologists and divided into thematic categories and age groups. At www.internetzdobrejstrony.pl, teachers will also find a list of tools and solutions supporting home learning. The catalog is still evolving. There is a simple form on the website, thanks to which users can add more good pages. These, after verification by administrators, are placed on the platform.

The project was launched sooner than planned to support teachers, parents and students in the difficult time of the pandemic.

In addition to a website with valuable content, we have also created lesson scenarios for teachers, which, depending on the age group, deal in different ways with topics such as: internet safety, jobs of the future or the difficult topic of hate and inappropriate attitudes on the Internet.

What I appreciate most is that Maria and her team are so committed to our brand success that they are ready to discuss with us for hours if they don’t agree with something. For them, the most important thing is for our brand to be successful and they are not afraid of hard work to achieve it.
Katarzyna Krzeszowska
Brand Manager, GALICJANKA RP Sp. z o. o
The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.
Alicja Gaca
CEO, Fundacja Głosem Zwierząt
They stood out during the strategic part because they understand our needs and proposed the right solutions in terms of layout and information topology. They tried to understand the usage context, and then proposed the best possible solution. They’ve definitely proven what they’re capable of.
Marek Nadra
Business Solution Manager, Supporting the Enterprise, CBS Dan’IS, DACH, Danone GmBH

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.
Maria Połońska
CEO
Magdalena Węcłaś
Content Manager
Joanna Kluczka
Head of UI Design
Aleksandra Strelczuk
UX/UI Designer

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