INEA – invitation to a film screening
INEA is a cable television operator offering telecommunications services to the inhabitants of Wielkopolska. The operator’s offer includes digital and analog television, fixed-line and mobile Internet access, fixed-line telephony and mobile telephony. According to the Speedtest.pl ranking, INEA has been announced to the providers of the fastest Internet in Poland for the last two years in a row.
The client asked us to design creative advertising materials so as to interest the recipients and encourage them to take the leaflet to home. Internet providers wanted the proposed solution to be attractive and original, and to provide potential recipients with a pleasant brand experience. The indirect goal was also to increase the number of people who would like to talk to traders about the offer.
Due to the fact that our client introduced the HIWAY TV platform at the beginning of 2019, which combines a wide programming offer, excellent 4K quality or an elegant set-top box, we decided to take advantage of this fact and focus on promoting this service.
Because of the fact that watching TV in HIWAY quality guarantees a very high quality of reception, we decided to create a kind of invitation to the perfect film screening. The leaflet includes the most important functionalities of the HIWAY offer, but also a perforated business card with a phone number for the brand’s sales representative. Each leaflet comes with a box with a packet of popcorn, which in our opinion is the perfect complement to the cinematic character of the package.
The client assessed the action positively, as very successful in terms of its image. Although our actions did not increase sales, they had an impact on contact with customers, often “opening the door” to further conversation.
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