Lisner – website

redesignUI Designworkshops

Challenge

Lisner is the leader of the Polish market for herring preparations, salads and sandwich spreads. They are part of the pan-European food concern UTM. The company has been present on the Polish market for more than 30 years.

Our task was to redesign their website. The company was undergoing a rebranding when they approached us. The purpose of their website was to present a differentiated product portfolio, and create a business card site (image of an expert and market leader).

The final result

After the client provided us with the necessary materials, we organized a series of workshops where we defined the information architecture of the new website, and together with the team on the client’s side, we analyzed benchmarks and inspirations.

Then we moved on to preparing UX mockups, smoothly transitioning to drafting UI screens and clickable prototypes for the client.

At first, we designed a landing page that included all the information necessary from the users’ perspective, as well as redirects to subpages: “Products” and “Recipes”.

On these sub-pages, we focused our attention on the filtering mechanism. The final stage of the design process was the design of the EKO sub-page.

The greatest advantage of Kreatik is the ability to understand the client’s business and the ability to help them in development.

Maciej Hojszyk
Dyrektor ds Marketingu, Eurocash S.A.

The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.

Alicja Gaca
CEO, Fundacja Głosem Zwierząt

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.