Lubię czeskie – CI and website

Challenge

Czeskie Piwa Company, wishing to use the potential associated with the growing popularity of Czech beers in Poland, decided to enter the market with an offer addressed to store owners. The “I like Czech” project was created enabling sellers to buy the best Czech beers and sell them in their own stores.

Our task was to create a visual identity for “I like Czech” and sales support materials, including a website where interested entrepreneurs could get acquainted with the offer, make contact and purchase products.

The final result 
The final result 
The final result 
The final result 

We started the work from creating a logo. We used colours and elements that are directly associated with beer and put the name of the company in it. By creating the logo, we also prepared claim – This is THE taste that appeared on the promotional materials.

Then a website was created that would allow getting acquainted with the offer in an easy and clear way. There are three tabs on it – Products, Delivery and Contact. The goal was to design a functional and easy-to-use website that contains the necessary information for a potential customer. Everything is preserved in aesthetics, referring to the product, way.

The website also includes visualizations of promotional materials – price strips, wobblers and shelf stoppers. There is an option to get them for free after placing an order. In addition, there is a catalogue of products on the website where there is a description of breweries and beers that retailers can order.

We were really confident in Kreatik’s abilities and experience in the industry. During our cooperation on the new website, we consulted the team on UX solutions and tools and we could always count on professional support.
Filip Łubisz
Head of Marketing, Tree Development Group
The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.
Alicja Gaca
CEO, Fundacja Głosem Zwierząt
What I appreciate most is that Maria and her team are so committed to our brand success that they are ready to discuss with us for hours if they don’t agree with something. For them, the most important thing is for our brand to be successful and they are not afraid of hard work to achieve it.
Katarzyna Krzeszowska
Brand Manager, GALICJANKA RP Sp. z o. o

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.
Agnieszka Mieszała
Project Manager
Monika Konarzewska
Head of UX Design
Joanna Kluczka
Head of UI Design

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