Mediporta – strategy and design

Challenge

Mediporta is a SaaS app dealing with electronic storage of health records, settlements with the National Health Fund, and handling patient appointments. The app helps manage the daily operation of medical facilities, streamlines the process of registration, and enables instant issuing of prescriptions.

The product is aimed at an industry which applies state-of-the-art technologies, however, does not always use software to optimize its daily work and so, creating awareness and showing the benefits of the app was our challenge. The main problem which Mediporta approached us with was a misunderstanding of the product by its target audience. Our task was to create communication for doctors that would make clear the core value of Mediporta software – its simplicity.

The final result

We created the main claim (which translates to “Easy like riding a bike”), implemented the communication strategy within strategically selected channels, designed and produced sales materials, and created content marketing through the expansion of the knowledge base and blog.

During our work, we held numerous interviews with the target group, built customer journey maps, and integrated a suite of analytic tools.

Outcomes of our
efforts

The leads generated by the new sales oriented website for this medical software SaaS returned the cost of development in less than five months.

We support e-mail marketing activities with intensive AdWords campaigns (over 500,000 views per month) promoting software for medical facilities.

500000

website views/month

The Kreatik team introduced me to the wonderful world of creative design thinking, pushing the multidisciplinary teams to the very boundaries of our creative abilities. Maria and her team can combine an extensive knowledge of problem definition and idea generating techniques with high energy workshop involvement and business sense.

An Louwagie
Business Consultant in Bisnode Belgium

They stood out during the strategic part because they understand our needs and proposed the right solutions in terms of layout and information topology. They tried to understand the usage context, and then proposed the best possible solution. They’ve definitely proven what they’re capable of.

Marek Nadra
Business Solution Manager, Supporting the Enterprise, CBS Dan’IS, DACH, Danone GmBH

The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.

Alicja Gaca
CEO, Fundacja Głosem Zwierząt

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.