neoMedica – workshops and website
neoMedica is a unique medical center in Poznań. It offers high quality of offered services, good organization of work and patient care together with comfortable interior design and the newest diagnostic equipment.
We were faced with the task of preparing a new website. Due to the fact that the navigation on the previous page of the client was not easy, and our audit showed that some buttons were not clicked at all – the information architecture was created here from scratch. The concept was created after the workshops with the client. After an in-depth analysis using quantitative data and analytical tools, we jointly developed the target group and customer journey. The challenge was also the combination of a new site with internal filesystems.
The final project focuses on the complexity of the clinic’s offer by presenting a wide range of examinations and medical packages.
When designing the website from scratch, we also focused on the most important information for patients – we made it easier to access the module: make an appointment by enlarging it and highlighting it with color. The colors used on the site are in line with the CI brand, the logo has been refreshed with the most important elements. To increase the reliability of communication, all photos were taken during the photo session in the clinic.
The center’s expertise is also built by the knowledge section in which doctors have their own space for expression, and the patient can find useful advice.
We devise. We design. We deploy.
for this project
Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.