neoMedica – workshops and website

Challenge

neoMedica is a unique medical center in Poznań. It offers high quality of offered services, good organization of work and patient care together with comfortable interior design and the newest diagnostic equipment.

We were faced with the task of preparing a new website. Due to the fact that the navigation on the previous page of the client was not easy, and our audit showed that some buttons were not clicked at all – the information architecture was created here from scratch. The concept was created after the workshops with the client. After an in-depth analysis using quantitative data and analytical tools, we jointly developed the target group and customer journey. The challenge was also the combination of a new site with internal filesystems.

As part of our cooperation, we conducted joint workshops comprehensively discussing the process of servicing our patients, which resulted in joint projects in the field of internet marketing. The quantitative goals set for the Kreatik projects have been achieved.
The final result 
The final result 
The final result 
The final result 

The final project focuses on the complexity of the clinic’s offer by presenting a wide range of examinations and medical packages.

When designing the website from scratch, we also focused on the most important information for patients – we made it easier to access the module: make an appointment by enlarging it and highlighting it with color. The colors used on the site are in line with the CI brand, the logo has been refreshed with the most important elements. To increase the reliability of communication, all photos were taken during the photo session in the clinic.

The center’s expertise is also built by the knowledge section in which doctors have their own space for expression, and the patient can find useful advice.

As part of our cooperation, we conducted joint workshops comprehensively discussing the process of servicing our patients, which resulted in joint projects in the field of internet marketing. The quantitative goals set for the Kreatik projects have been achieved, therefore we will be happy to cooperate with this agency again on potential future projects. I am very pleased with the course of cooperation and the ongoing contact with the agency.
Sylwia Adaszak
Medical Center Development Manager, neoMedica
They stood out during the strategic part because they understand our needs and proposed the right solutions in terms of layout and information topology. They tried to understand the usage context, and then proposed the best possible solution. They’ve definitely proven what they’re capable of.
Marek Nadra
Business Solution Manager, Supporting the Enterprise, CBS Dan’IS, DACH, Danone GmBH
The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.
Alicja Gaca
CEO, Fundacja Głosem Zwierząt

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.
Maria Połońska
CEO
Dawid Bartodziej
Head of Delivery
Monika Konarzewska
Head of UX Design
Joanna Kluczka
Head of UI Design

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