Orbico – campaign for Value Day ’22
Orbico Group is the largest FMCG distributor in Europe – it operates in 20 countries. Orbico’s business area stretches from the Baltic Sea to the Black Sea.
Our task was to create a concept for communication and prepare visual materials for employees on the occasion of Value Day that the company celebrates every year.
Orbico once again asked us for support in creating materials promoting this year’s edition of Value Day. Knowing the client and the concept of the event, we moved to work related to the next edition with great enthusiasm.
At the beginning, we proposed several thematic concepts within which we would create all communication and visual materials. Theme of travel was selected, which is very universal, positive and, above all, fits well in the Group with branches in so many countries and perfectly develops Orbico’s values. All communication was based on the this theme.
First, we created a logo and claim dedicated to the event. Then we designed Key Visual, where we adapted the design of icons assigned to each of the values to the main concept and created illustrations of characters symbolizing travelers. An animated teaser was also created, presenting the nature and theme of this year’s Value Day.
Having the base materials, it was time to design a solution involving employees. A game was created in which a previously designed persona had the task of going through 3 thematic boards, in which user received points for collecting coins – brand values. Of course, as befits a real adventure, there were also numerous obstacles. The client decided to encourage employees to play even more and organized a competition for the best result.
As part of Value Day ’22, we also created a package of materials promoting the campaign, i.e. posters, newsletter, presentations, SM posts, and we took care of the professional preparation of the T-shirt design prepared by the winner of the competition for the best T-shirt design.
Values Game was a huge success. As many as 650 employees logged in and tried their hand at gaining Orbico value in our game. Out of this group, as many as 20 employees scored the maximum number of points, which required a lot of commitment.
Value Day T-shirt competition involved teams from as many as 12 countries to design the official T-shirt of the event, the client received 50 designs.
The whole event met with great interest. Orbico awarded as many as 150 employees with various types of gadgets. And as part of the survey summarizing the event, employees rated this year’s edition very highly.
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