Orbico – campaign for Value Day ’22

#UI Design#Value day

Challenge

Orbico Group is the largest FMCG distributor in Europe – it operates in 20 countries. Orbico’s business area stretches from the Baltic Sea to the Black Sea.

Our task was to create a concept for communication and prepare visual materials for employees on the occasion of Value Day that the company celebrates every year.

For the second time, Orbico Group had the opportunity to cooperate with Kreatik during the implementation of a project dedicated to an international scale. And as usual, they did not disappoint us. We could count on a lot of creative ideas that went beyond standard activities involving employees. Thanks to the well-planned work, we were ready with all the activities much earlier than in previous years when we carried out this event on our own. High flexibility of cooperation, openness to feedback and commitment are something we value the most!

The final result

Orbico once again asked us for support in creating materials promoting this year’s edition of Value Day. Knowing the client and the concept of the event, we moved to work related to the next edition with great enthusiasm.

At the beginning, we proposed several thematic concepts within which we would create all communication and visual materials. Theme of travel was selected, which is very universal, positive and, above all, fits well in the Group with branches in so many countries and perfectly develops Orbico’s values. All communication was based on the this theme.

First, we created a logo and claim dedicated to the event. Then we designed Key Visual, where we adapted the design of icons assigned to each of the values to the main concept and created illustrations of characters symbolizing travelers. An animated teaser was also created, presenting the nature and theme of this year’s Value Day.

Having the base materials, it was time to design a solution involving employees. A game was created in which a previously designed persona had the task of going through 3 thematic boards, in which user received points for collecting coins – brand values. Of course, as befits a real adventure, there were also numerous obstacles. The client decided to encourage employees to play even more and organized a competition for the best result.

As part of Value Day ’22, we also created a package of materials promoting the campaign, i.e. posters, newsletter, presentations, SM posts, and we took care of the professional preparation of the T-shirt design prepared by the winner of the competition for the best T-shirt design.

Results

Values Game was a huge success. As many as 650 employees logged in and tried their hand at gaining Orbico value in our game. Out of this group, as many as 20 employees scored the maximum number of points, which required a lot of commitment.

Value Day T-shirt competition involved teams from as many as 12 countries to design the official T-shirt of the event, the client received 50 designs.

The whole event met with great interest. Orbico awarded as many as 150 employees with various types of gadgets. And as part of the survey summarizing the event, employees rated this year’s edition very highly.

650employees

involved in the event

12countries

took part in the competition

149employees

awarded

We’re really happy with Kreatik’s cooperation! They offer high-end quality of their design and animation projects, and are always delivering on time, even under big time pressure! We were looking for a Creative Agency capable of delivering creative concepts and big ideas from scratch, and Kreatik definitely presents that mix of strategy, creative conception and timely execution!

Natalia Biel
Vice Director of Marketing, GetResponse

The greatest advantage of Kreatik is the ability to understand the client’s business and the ability to help them in development.

Maciej Hojszyk
Dyrektor ds Marketingu, Eurocash S.A.

The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.

Alicja Gaca
CEO, Fundacja Głosem Zwierząt

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