Prestige Apartments
website
Challenge
Our task was to create a website for the new investment – Prestige Apartments, three premium buildings in the very center of Łódź.
About this
project
Tree Development Group is a modern development group operating for over 13 years, offering houses, apartments and flats in prestigious locations in Łódź, Sopot and soon in Warsaw. Investments are created by experienced experts, guaranteeing the highest quality of realization.
When we created the investment website, we focused on both functionality and design that corresponded to the prestigious style of the buildings.
The distinguishing feature of the website is the way of presenting all apartments different than on the websites of previous investments. Until now, the table was used for this, but we proposed a listing of the floor plans. Taking care of the user experience, we also focused on an efficient and intuitive apartment search engine. It can be found in various ways, e.g. by filters or 3d visualization. Users choose the most convenient option. He can also add an interesting apartment to his favorites so it is easy to return later to a specific offer. We also wanted potential clients to be able to easily contact the developer. Therefore, the contact details are always visible on the website, and the user can use various forms of contact – telephone number, livecall, chat or form.
Together, we decided that the new website should distinguish lightness and elegance. The new website is a response to the change of image, new positioning of the brand.
In addition, we designed a map of the center of Łódź, marking the most important points and indicating the distance from the apartments. Placing it on the website is another highlight of the investment location, which plays one of the key roles.
Before starting the graphic design of the website, we created the logo and visual identification of the investment and then we designed the website based on it. We focused on a modern and elegant design, identical to the buildings themselves, using black and gold. The main inspiration for the creation of the minimalist side and the motif of the vertical line visible throughout the project was the facade of the investment buildings. Beautiful interior and exterior visualizations of buildings, which we have properly displayed on the website, also played a significant role in website design.