Sportano-UX audit

Challenge

Sportano is a company that is growing extremely fast on the Polish market. It is a modern e-commerce bringing together in one place the best brands and top products from almost all sports disciplines, betting on modern and innovative e-commerce solutions.

Our task was to conduct a UX audit of the “Mega menu”. This followed a redesign of several elements found on Sportano’s website, such as: search, size tables and a category sub-page.

The final result 
The final result 
The final result 
The final result 

The audit helped identify UX hotspots. In order to improve usability and efficiency, we took the following areas under the microscope: 

  • heuristic analysis
  • analysis of usability principles 
  • user path analysis 
  • affordances 

When redesigning the elements on the site, we placed great emphasis on the variability of the configuration. We improved the usability and functionality of individual UI elements. 

We provided our client with the redesigned UI screens, and a report in which we recommended a number of changes and UX best practices e.g. in terms of the vocabulary used on the buttons and the layout of the display of subcategories.

From the very beginning, clear rules of cooperation, assigning a project manager, open and transparent communication was our success. During the project implementation, the company proposed additional application functionalities that were not planned in the first phase of implementation. It showed us that Kreatik is focused on the customer and his satisfaction, and not on closing another project.
Martyna Morawiec
HR Coordinator, Orbico Group

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.
Maciej Marczak
UX Designer
Joanna Tulińska-Ładomirska
UX Designer
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