M2M Platform
In collaboration with Saudi Telecom Company (STC), we redesigned a B2B platform to simplify the management of IoT SIM cards, ensuring seamless product configuration and management for large-scale enterprise clients. By improving operational efficiency and regulatory compliance, we enhanced the platform’s usability, making it more adaptable to regional business needs.
Project Overview
Our team introduced a user-centric design, resolving critical financial and usability challenges that previously hindered adoption. The platform was designed to support both B2B customers and STC OpCo administrators, incorporating different permission levels to ensure secure access and role-based management.
On-Site Collaboration & Workshops
Our team worked directly from STC’s headquarters in Riyadh, allowing us to closely align with internal teams and stakeholders. During dedicated business workshops, we gathered insights into STC’s operational challenges, defining the key requirements for an efficient and scalable platform. These sessions helped shape the final solution, ensuring it met both business and user needs.
Enhance operational efficiency by simplifying SIM card management, reducing the need for manual support.
Ensure seamless adaptability of the platform in both English and Arabic, optimizing the user experience for a diverse audience.
Develop a scalable and flexible Design System, enabling STC to standardize its digital product ecosystem.
Implement a multi-tiered permission system, ensuring secure and role-specific platform access for both B2B customers and STC OpCo administrators.
Expand digital sales channels for IoT SIM cards, shifting transactions from manual processes to an online self-service platform.
Optimize the purchasing and management process for enterprise clients handling large SIM volumes (up to 16,000 cards).
Strengthen brand consistency across B2B and B2C platforms by implementing unified design standards.
Impact & Key Successes
Through our expertise in UX/UI design and digital strategy, we helped STC modernize its B2B platform, creating a seamless, scalable, and user-friendly experience.
Cost Reduction Through Simplified SIM Management
By redesigning the platform’s workflows, we enabled users to self-manage SIM cards with an intuitive interface, reducing reliance on customer support. Simplified processes for ordering, configurations and real-time monitoring minimized the need for STC staff, significantly cutting operational costs.
Localization & Market Adaptation
We designed an interface that seamlessly switches between English and Arabic, ensuring optimal usability for diverse user groups while improving customer satisfaction metrics (NPS & support ticket reduction).
Comprehensive Design System
Our scalable Design System ensures consistency across all STC digital platforms, allowing for efficient updates and future expansion.
Creatures responsible
for this project
Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work. 
