Our task was to redesign the website to best present the company’s offerings, build an expert position in the market and, most importantly, increase the conversion rate.
Taxology is a consulting company specializing in VAT compliance and taxation. They help e-commerce companies account for foreign sales efficiently and in accordance with applicable regulations.
We received a visual identity, brand charter, and access to the website’s analytics data from the client. After developing these materials, we conducted a several-hour workshop with the client to map the website and analyze the benchmarks together.
Based on the client’s CI (Corporate Identity), we prepared moodboards with inspirations. The client’s choice of one of them allowed us to take the direction of the work.
The next step was to prepare UX mockups. Once they were approved, we designed the illustrations and the entire UI.
We wanted to increase conversions on the site, so we included multiple sections with a CTA button that links directly to the company’s contact page.