#youreentangled – social campaign

Challenge

Our team tries to help the local community from time to time. This is how we got to the Dom Autysty Foundation.

The Dom Autysty Foundation was established on the initiative of a group of parents who want to secure the future of their autistic children after completing their education and, above all, after the death of their parents. The Foundation carries out many initiatives to raise funds for the implementation of its main goal: building an institution for those under its care.

Thanks to the support of the Media Rodzina Publishing House, “Trupów hurtowo trzech” was published – a collection of short stories by leading authors of Polish crime literature. We undertook to promote the book, the income from the sale of which will be allocated to the construction of the Autysty House in Poznań.

Kreatik created the #youreentangled campaign which promoted a book with criminal short stories that were gifted to our foundation by writers. It was very inventive. They also created a leaflet and a new website. All of it – modern, clear, clever. Our cooperation was great – I felt that I was dealing with people who know their craft. No delays, everything went as it should. Honestly recommended!
The final result 
The final result 
The final result 
The final result 

We decided to approach the topic of book promotion in a non-standard way. We chose one of the ten crime stories contained in it, and then created an interactive chat story based on it. We used Progressive Web App – an innovative type of web application that is gaining more and more popularity.

Why PWA? PWA gives us many benefits of native Android applications without the disadvantages of these applications. PWA is a website that the user can save on the screen of his smartphone (just like an application), but does not have to use the Google Play store. Creating a PWA website is much faster than creating a native Android application. This application can work offline and send push notifications. So it has everything we needed!

The chat story user became the main character and influenced the development of the plot. We presented him with moral dilemmas, the consequences of which he had to face after reaching the last message.

Outcomes of our
efforts

The regional press (Gazeta Wyborcza in Poznań, Głos Wielkopolski) wrote about us, we found ourselves on the following portals: Nowy Marketing, Wykop, Fakt24, Wirtualna Polska, Gazeta. Our campaign was shared on social media channels by Bartłomiej Topa, Paweł Tkaczyk, youtubers, bloggers and dozens of people with a big heart, who were not indifferent to the fate of the children under the care of the Dom Autysty Foundation.

The project was included in the Final of the Power of Content Marketing Awards 2018 competition and was awarded in the Golden Arrow 2018 contest.

Kreatik created the #youreentangled campaign which promoted a book with criminal short stories that were gifted to our foundation by writers. It was very inventive. They also created a leaflet and a new website. All of it – modern, clear, clever. Our cooperation was great – I felt that I was dealing with people who know their craft. No delays, everything went as it should. Honestly recommended!
Adam Kompowski
Dom Autysty Fundation
The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.
Alicja Gaca
CEO, Fundacja Głosem Zwierząt
What I appreciate most is that Maria and her team are so committed to our brand success that they are ready to discuss with us for hours if they don’t agree with something. For them, the most important thing is for our brand to be successful and they are not afraid of hard work to achieve it.
Katarzyna Krzeszowska
Brand Manager, GALICJANKA RP Sp. z o. o
They stood out during the strategic part because they understand our needs and proposed the right solutions in terms of layout and information topology. They tried to understand the usage context, and then proposed the best possible solution. They’ve definitely proven what they’re capable of.
Marek Nadra
Business Solution Manager, Supporting the Enterprise, CBS Dan’IS, DACH, Danone GmBH

WE ALSO RECEIVED AN AWARD

Honorable mention in the Golden Arrow 2018 contest

Finalist of the Power of Content Marketing 2018 contest

Super proud!!!
Super proud!!!
Super proud!!!
Super proud!!!

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.
Maria Połońska
CEO
Dawid Bartodziej
Head of Delivery

eng pol