Why is that? – Zuza Śleszyńska reveals how to master influencer marketing.

Maria, a CEO and strategist at Kreatik, talks with the co-owner of the Lettly agency, about how to make Grzegorz Turnau an influencer, how TikTok stars will take over Instagram and what connects Zuza with random people on the tram. […]

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UI/UX trends in 2021. Part 1.

For us, design is not only pretty graphics, but more importantly useful features in aesthetic forms. Out of great passion for design, we created a compilation of UI/UX trends that reign in 2021. In the first part, we present only […]

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How can you save the planet by doing less – introduction to Green UX & digital ecology.

According to Earth.com “ the climate crisis is accelerating at an unprecedented rate”. We have all heard about issues such as air and plastic pollution, deforestation, overpopulation, soil degradation etc. But how many of you have heard of digital ecology […]

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Joy, kindness and loneliness. How do Christmas commercials influence our emotions?

Each advertisement should arouse the interest of the recipients. This is what marketing tools are used for: to attract potential customers with the brand, product or service. Nowadays using emotionally charged words, music and images in commercials is prevalent. Why? […]

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Eyetracking in e-mail

Satisfactory results of marketing e-mail campaigns are not possible without optimising the message content. A key aspect determining the success of our campaign is attracting the recipient’s attention. The first moment after the message is opened determines whether it will […]

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Ten ways to overcome a creative slump during brainstorming

Brainstorming which turns from a creative storm, full of energy with a multitude of ideas struck from all directions like lightnings, into a tiresome and sleepy meeting is the greatest nightmare of every moderator. Keeping creativity at a high level […]

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