Maria, CEO and strategist at Kreatik talks to Daniel Johnson, We Scale Startups founding partner, business mentor, and professional speaker about the influence of culture and emotions on business, why customer feedback is key to success, and why users always […]

The importance of building a community around online education continues to grow. What has also contributed to this is the global pandemic. In a matter of weeks, many schools, universities, and educational service organizations have moved their operations to the […]

Are you planning a new marketplace business? Or maybe you’ve just joined the team creating one? You have to know that marketplaces have their own “secret language”. Today, we will decode it for you. We all know globally recognized marketplaces, […]

Product-led growth (PLG) has become a huge trend in the tech industry. With sky-rocketing demand for top-notch user experience, it’s not surprising at all. Many new digital products use the PLG model because it’s user-focused. How does it work? Well, […]

While the idea of building a communication strategy is understandable for many brands, they rarely use the method based on developing their own brand archetype, especially when it comes to B2B brands. They lose quite a lot because of it. […]

Brainstorming is a very simple tool for generating ideas if principles established by its creator are obeyed. It allows generating even several dozen ideas in a short time. Sometimes, it happens that ideas refuse to appear, or the energy level […]