This time Maria, a CEO at Kreatik, spoke to Marek Nadra, a Business Solution Manager at Danone, who revealed what he is doing in Munich, who are Innovation Champions and why it isn’t always easy to order a Margherita. You […]

Solving complex problems is a difficult challenge. However, there actually is a way to deal with them effectively. The Ishikawa diagram, also known as the fishbone diagram, helps in diagnosing and solving complex problems. Thanks to this effective tool for […]

Have you ever wondered about the Häagen-Dazs ice cream phenomenon? They do taste insanely, but let’s be honest – the name itself may seem a little strange. Moreover, it does not fit the marketing trends in any way or form. […]

We met Piotr Bucki at a training course. Maria, CEO and Strategist at Kreatik, had an opportunity to meet Piotr again. What could a CEO of a digital agency talk about with an authority in the field of communication? For […]

Dynamic e-mail messages consist of a range of recipient interactions that can happen already in the e-mail environment. The recipient can view a slideshow, sign up for a newsletter or even make a purchase in an e-mail message. Although Google […]

Wanting to carry out effective brainstorming, that is one that generates as many valuable ideas as possible, we need to make proper preparations. It will save you a lot of time and the meeting will not have to drag for […]