Find out how we do content marketing

We deal with comprehensive activities in the field of content marketing. Starting from developing a communication strategy for the B2C and B2B sectors to their implementation in digital channels.

communication strategy
communication tactics
copy and visuals
promotion and distribution of the created content

… for whom
Brands in need of a new communication strategy
We work with brands of all sizes that face the challenge of developing a new way of communicating with recipients.
Companies that need new tactics
We help companies that have a specific communication strategy but need help in developing a tactic for creating content and its distribution.
Companies that need high-quality content as part of a planned campaign
We deal with the preparation of visuals, both static and animated, as well as copywriting as part of new campaigns.



… when to do content marketing?

How we communicate with recipients is extremely important because it influences their purchasing decisions and opinions about the brand. So content marketing is really needed by every brand. We help companies that are looking for the right way to reach their potential customers. We create strategies, tactics, content and a promotion and distribution plan. We work with companies that need a partner who will guarantee a holistic approach to the entire content-related process.


… how long?

Creating an appropriate strategy, tactics, and then a content distribution promotion plan usually takes about 3 weeks. Depending on the demand for the type of visuals and their format, they are created in a period of about 2-3 weeks.

 

The content creation process is tailored to the client’s needs. Most often, in the beginning, we choose the right concepts for the goal that the client wants to achieve. We propose the style of communication, channels, formats, frequencies, and material promotion plan. At the next stage, we also prepare visuals – both static graphics and animations or video content. We adjust them to the specificity of digital channels.


… which tools we use?
Frameworks
Work on the communication strategy and tactics is often based on proven frameworks such as Value Proposition, Brand Archetype, sales funnel, etc.


Promotion plan
Having an idea about a specific type of content that will be offered to recipients, we prepare a path of promotional activities with the indication of promotion channels and specific formats.

Visuals
We usually use Adobe Illustrator and Adobe Photoshop for static illustrations. We animate visuals in Adobe After Effects.

… what you
gain?
  • holistic activities in the field of content marketing
  • visuals tailored to the specifics of the channel
  • copywriting adapted to the strategy, channel, and format
  • comprehensive promotion and distribution plan

… to sum up …

Content marketing involves a number of different activities. However, each time when creating materials, key issues such as goals, communication strategy, the specificity of the recipient group or distribution plan should be taken into account. Each of these stages should be well thought out and consistent with each other. Thanks to this, we will increase the chances of reaching the group of people we are interested in with our message and we will trigger the expected actions.

 

See what content&growth we did for our clients:

Describe your challenge and reach out for more with us
Price your project
Price your project
Price your project
Price your project
Price your project
Price your project
Price your project
Price your project
Price your project

Cooperation with Kreatik was based on commitment and deep understanding of client’s needs. Efficient communication, professionalism and finding solutions together – that’s the best summary of work on our project. Highly recommended.
Dominika Jeżowska
Eurocash Dystrybucja

We share our knowledge about growth

You have a challenge for us?
You have a challenge for us?
You have a challenge for us?
You have a challenge for us?
You have a challenge for us?
You have a challenge for us?
You have a challenge for us?
You have a challenge for us?
You have a challenge for us?
Piotr Pawłowski
New Business Sales Manager
+48 531 267 965 piotr.pawlowski@kreatik.pl
Price your project