DEVELOP

Digital

Products

Where are we? Research allows us to better understand the current market situation and the leading directions the industry is following. Delving into the specifics of your business and competitors results in conclusions and recommendations, critical to the success of your product or brand. At this stage, we perform expert audits. Depending on the needs and specifics of the project, we conduct a brand and communications audit, a UX audit and an accessibility audit. User research is also one of the elements of this stage.

How to get there? Strategy provides a solid foundation for implementing a coherent product vision. The solutions developed in the strategic process are effective because they are based on well-thought-out assumptions that correspond to the current market situation and the specifics of the target group.

How do you differentiate yourself from the competition? This is the moment when we develop a strategy that allows a brand to stand out from the competition, define its place in the market and present a unique personality and differentiators.

What to say about the brand? We already have a defined brand personality. It’s time to develop communication goals and target audience, and identify specific channels, messages and frequency of communication to meet the defined KPIs.

How do we want to show the change? Redesign is the moment when we design functional and visual changes that will effectively affect the development of the product.

That is, how to implement it? We are part of the Altkom Software group, which has been developing dedicated software for 15 years. We know from experience that the cooperation of the design and development team is a guarantee of a holistic approach to projects and ensures continuity of work.