Find out how we do ePR

We build the image of brands on the Internet using external tools, cooperate with partners, and use diversified possibilities of digital channels to reach the target group.

creating a promotion concept
copywriting
creating visuals
contact with suppliers

… for whom
Brands entering the market
ePR activities are helping new brands to increase awareness and reach.
Brands launching a new campaign
Each new communication campaign or activity related to the introduction of a new service or product should be addressed to our group of recipients by using opportunities like cooperation with external partners and content creators.
Companies in need of engaging communication
We help companies that are looking for a fresh look at the current communication and new ideas for brand promotion on the Internet.


… when to do ePR?

ePR is an activity that should be practiced by companies on a regular basis. The most common intensified ePR activities are when brands have something new and important to announce to the world. These are, for example, the introduction of a new service or product, the introduction of a new communication strategy, the launch of a new campaign covering wide-ranging communication activities. ePR is effective when we implement socially engaged campaigns. Their goal is to reach as many recipients as possible and spread the message that we want to convey.


… how long?

The timing of the ePR campaign depends on the complexity of the project.

It is longer when the client asks us for an idea or refine a concept, the aim of which is to increase brand recognition in digital channels. When a company reports to us with the dissemination of specific information, the development of an action plan and budget usually takes about 2 weeks plus the implementation time depending on the scope.


… which tools we use?
Creative concept
We create a promotion plan in digital channels that includes creative solutions and a well-thought-out action plan.
Timetable
We plan the agreed promotional activities in the schedule, appropriately adjusting the activities over a specific period. We create a calendar with activities.

Press materials
We create press releases for the media along with a package of dedicated graphics in various formats

… what you
gain?
  • increase in brand recognition
  • building relationships with the target group
  • development of the company’s communication
  • increasing contact points with potential customers

… to sum up …

The scope of ePR activities can be very wide. It is important to think carefully about the goal you want to achieve and then choose the appropriate channels and forms of promotion in the digital channel.

ePR is an inseparable element of the effective implementation of a communication strategy and an effective form of building or strengthening brand awareness among stakeholder groups. A well-designed ePR calendar is a must-have if you want to improve brand recognition and engage the target group to interact with your brand.

See what content&growth we did for our clients:

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Cooperation with Kreatik was based on commitment and deep understanding of client’s needs. Efficient communication, professionalism and finding solutions together – that’s the best summary of work on our project. Highly recommended.
Dominika Jeżowska
Eurocash Dystrybucja

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Piotr Pawłowski
New Business Sales Manager
+48 531 267 965 piotr.pawlowski@kreatik.pl
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