Find out how we do ePR
We build the image of brands on the Internet using external tools, cooperate with partners, and use diversified possibilities of digital channels to reach the target group.
ePR is an activity that should be practiced by companies on a regular basis. The most common intensified ePR activities are when brands have something new and important to announce to the world. These are, for example, the introduction of a new service or product, the introduction of a new communication strategy, the launch of a new campaign covering wide-ranging communication activities. ePR is effective when we implement socially engaged campaigns. Their goal is to reach as many recipients as possible and spread the message that we want to convey.
The timing of the ePR campaign depends on the complexity of the project. It is longer when the client asks us for an idea or refine a concept, the aim of which is to increase brand recognition in digital channels. When a company reports to us with the dissemination of specific information, the development of an action plan and budget usually takes about 2 weeks plus the implementation time depending on the scope.
… what yougain?
- increase in brand recognition
- building relationships with the target group
- development of the company’s communication
- increasing contact points with potential customers
The scope of ePR activities can be very wide. It is important to think carefully about the goal you want to achieve and then choose the appropriate channels and forms of promotion in the digital channel.
ePR is an inseparable element of the effective implementation of a communication strategy and an effective form of building or strengthening brand awareness among stakeholder groups. A well-designed ePR calendar is a must-have if you want to improve brand recognition and engage the target group to interact with your brand.
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