Eurocash Alkohole is a leader among wholesalers of alcoholic drinks on the Polish market. Clients of Eurocash Alkohole are very diverse – ranging from the HoReCa segment to small independent shops as well as larger retail chains. This requires a modern communication method that responds to the varying needs and positions of Eurocash as an innovative partner.
Our task was to redesign a website for Eurocash Alkohole in line with the company’s new communication strategy. As a long-term partner for Eurocash Alkohole, we were ideally positioned to build a comprehensive strategy for the company’s web presence, responding to the needs of their clients.
For this purpose, we created a blog filled with expert knowledge, interesting facts, and infographics concerning the products offered by the client, as well as information about sales organization and management. The website serves as a tool for generating leads with landing pages and forms where users can leave their contact information and build and expand the CRM database of our client. The website also boosts sales efforts through an extensive product catalog. The current version of the website has also been updated with information about the latest sales initiative of Eurocash Alkohole called “Whisky on the Rock.”