Find out how we do  influencer marketing

We deal with the holistic implementation of campaigns with influencers. From inventing the theme, slogan, and materials promoting the action, to negotiating with influencers, enforcing materials from influencers, to additional activities, such as organizing contests. 

creative concept
selection of influencers
campaign plan with KPIs
organization of supporting actions, such as contest

… for whom
Brands looking to raise awareness
Companies aiming to become top-of-mind brands can take advantage of influencers’ reach to spread awareness.
Brands that want to increase sales
Influencers help brands with sales campaigns. A properly selected influencer, thanks to its authenticity, can significantly affect the purchasing decisions of its followers.

Companies introducing new products to their offer
Companies introducing new products to their offer.



… when to do influencer marketing?

A campaign based on cooperation with influencers can actually be associated with every stage of the sales funnel. When building awareness, we use the influencer’s awareness and reach to reach potential customers. We can build the activity of the target group and commitment by organizing, for example, competition actions with influencers. They can also support sales by informing about promotions or offering dedicated discounts.


… how long?

Preparation of the campaign concept, research, and contact with relevant influencers, as well as preparation of the promotion plan, takes about 2-3 weeks.

 

In the beginning, we create the main idea of the campaign and, based on it, we look for the right people to cooperate with. In the next stage, we negotiate the terms of cooperation and present a comprehensive campaign plan with an indication of the expected results. After approval, we deal with the implementation and management of the entire campaign.

 


… which tools we use?
Creative concept
First, we create a creative concept and storytelling idea for the entire action, and then we do research of influencers in line with the client’s TA and the idea of the campaign.


Promotion plan
We create an influencer publication plan with estimated results. We prepare a schedule and propose supporting actions, such as a competition.


Report
After the action, we create a report with the results of the campaign and cooperation with influencers.

… what you
gain?
  • creative idea for a campaign tailored to a specific goal
  • a detailed campaign plan with KPIs
  • research and contact with influencers
  • managing cooperation with influencers on legal and content issues
  • campaign report

… to sum up …

Campaigns with influencers are often launched by brands. Various strategies for cooperation are adopted. However, the most important thing is to choose the right people. So that the brand is associated with the right influencers who have an impact on their followers by involving them in various activities. This is possible if the message is authentic. The difficulty is to adjust the influencer to the campaign’s goal, target audience, and real attitude towards the product or service. Nowadays, there is no place for fake content to be successful. Certainly not in the long run.

 

See what content&growth we did for our clients:

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Cooperation with Kreatik was based on commitment and deep understanding of client’s needs. Efficient communication, professionalism and finding solutions together – that’s the best summary of work on our project. Highly recommended.
Dominika Jeżowska
Eurocash Dystrybucja

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Piotr Pawłowski
New Business Sales Manager
+48 531 267 965 piotr.pawlowski@kreatik.pl
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