Mo (formerly Cermag) is one of the brands of a sales chain that has maintained a strong position on the market since 1966. It specialises in sales of ceramic tiles, ceramics and sanitary fittings, furniture as well as bathroom accessories, construction chemicals, and lighting. Mo pays great attention to customer communication, hence, one of the benefits for consumers is the possibility of using the advice of an architect during a meeting, as a result of which a professional technical design will be developed.
Our task was to design a responsive website as an answer to the rebranding of Mo (formerly Cermag) so that the character of the brand is communicated in a better way.
When designing the website, we used a large number of quality photos to present the offer most effectively. We used a mega menu design pattern enabling the user to understand the vast range of Mo’s stock and pick the most suitable path. We focused on the Inspirations and Architect Advice pages that additionally strengthen the position of Mo as an advisor and expert in its field.
The user can find directions to the nearest showroom with an interactive map. Additionally, the form on the website allows for making appointments for individual consultations with an architect in the showroom, at home or at a construction site.