We've been seeing a shift in the learning paradigm for some time, and the pandemic has accelerated these changes. Nevertheless, the educational crisis and doubts about traditional methods have lasted for years. Technology is changing education and the way we consume knowledge. In this newsletter, we will follow the trends and psychological aspects of online education.

The modern approach to designing an online education doesn’t focus only on technologies like VR or AI but tries to combine them with networking (community) and neuropsychological frameworks affecting user behaviors.

Let’s learn how to learn :)




In the past few years, the development of online education has definitely accelerated. We can see it, for example, in the number of online learning platforms and their constantly expanding offer. That’s why it’s not easy to be one of the best.

Below you will find the top platform players with market odds. We believe that you have heard of more than 2 of them. If you want to share your experience of using any of them, don't hesitate to write to us!




Nowadays, a thorough analysis of the needs of the target group and its current situation is crucial for online education to be effective. Therefore, trends are based both on psychological aspects like neuroeducation, researching the behavior, motivation, and habits of users, and also on new technologies such as AI, which allow the use of new and new forms of learning.

What trends are the most talked about?

Development of AI in the online education sector

Automating the creation of more personalized courses, both in terms of content and cultural or linguistic adaptation, sounds like a decidedly acceleration of the process of creating educational content. AI can help with that.

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"By harnessing the power of Artificial Intelligence, companies can offer personalized learning at scale to save both instructors and employees time, allowing them to focus on more critical tasks."

The massive success fueled by gamification

Gamelike elements added to the e-learning process encourage participation and boost user engagement. Game-based concepts are the future of broadly understood online learning. Gamification is key to the success of Duolingo.

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“(...) ethical gamification starts by keeping the user in mind. What specifically do you want the user to do, and how do you structure an experience around that desired behavior in a fun and ethical way?

Jacob Gedetsis

The fast growth of Big Data analytics in the education market

The development of global Big Data analytics in the education market is constantly increasing. New upcoming opportunities are presented by machine learning, AI, and cloud-based learning analytics solutions.

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“Based on region, North America contributed to the highest share in terms of revenue in 2020, holding more than half of the total market share, and is estimated to continue its dominant share by 2030. Moreover, Asia-Pacific is projected to manifest the fastest CAGR of 19.4% during the forecast period.”

Allied Market Research

How to provide appropriate learning resources in the remote education scenario?

Educational psychology theory and designing a personalized online learning resource recommendation scheme to improve students' learning outcomes.

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“Specifically, from the student's perspective, we use information about learning procedures to analyze students' characteristics and estimate their abilities.”

Xin Wei, Shiyun Sun,
Dan Wu and Liang Zhou

Technology that helps people with different abilities to communicate with each other

Technology that helps people with different abilities to communicate with each other

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"By leaving spelling correction to voice-to-text technology and a word processor, learners can turn their minds to the more rewarding task of expressing their thoughts, without worrying about technical aspects of putting ideas on paper."

Jenna Bunnell



The community has always played an important role in education. It is hard to imagine learning anything isolated from context and people. In a global digital reality, sharing and using knowledge is even easier now than ever before. Paying attention to building and maintaining relationships among people who learn together or have an interest in the related topic is a key to success. It is worth knowing that building an online community has also a positive effect on business development.


The role of the community has never been as important as it is now

Thanks to technology and the ability to communicate almost unlimitedly with people from all over the world, we also belong to online communities such as those interested in the topics of UX design, photography, gardening, dance, and many more.

Eliza Ignasiak

Eliza Ignasiak

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"Online communities are a kind of reflection of communities created around thematic clubs or groups over the years. Nowadays tools and communication channels are different but the purpose is still the same: to bring together people who want to develop certain skills or gain knowledge."


1. An online community reflects a natural principle of our lives: living in groups.
2. Interactions among people provide a space to share knowledge and experiences.
3. The opportunity to gain practical knowledge and learn about the experiences of professionals in different fields is invaluable.
4. The diversity of the group (beginners and advanced learners) allows it to complement one another naturally.
5. Creating specific repositories of knowledge that can be used by the entire community.
6. Enhancing learning by forming support groups around a single topic.
7. Building a company's competitive advantage in the marketplace.
8. Contributing to the online community is easier for those who dislike public speaking and are less adventurous.
9. Learning about different perspectives on a topic by bringing together people from different industries, cultural backgrounds, and countries.
10. Building relationships and making friends online and offline.



We mentioned new technologies and social aspects related to learning, but what about the design of the platforms and applications we learn from? What is important here is to combine the visual and psychological aspects. Minimalism, microlearning, gamification, and push notifications are only some areas related to psychological mechanisms used in online platforms which also need to be well designed. We believe that everyone likes to learn from substantive and high-quality content but also a visually friendly platform.


Shades of online education

We know from experience that we enjoy those learning methods that don’t require us to invest a lot of time the most. Which apps are worth giving a try? What are the characteristics of a good self-study app?

Eliza Ignasiak

Eliza Ignasiak

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"The need for competence development and knowledge acquisition is constantly increasing. Users are looking for tools that can easily and quickly assist us in this process. We did some testing and discovered the pros and cons of popular mobile learning apps. Are you ready to know the qualities of a good self-study application? Don’t wait any longer! Go for it! "

What features should a good learning app have and why it’s worth focusing on the psychological aspects at all?

There are plenty of psychological factors that play a part in the popularity and results of learning apps. Minimalism, microlearning, gamification, and push notifications are only some areas related to psychological mechanisms used in online platforms. Let’s see how to use them while designing an educational app!

Jagoda Złakowska

Jagoda Złakowska

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"Most of us at least once have used some sort of learning app. Want to pick up some new words in Spanish quickly? Download Duolingo! Looking for an alternative to learn definitions? Kahoot will be perfect for you! Looking at the entire list of online learning apps, it may seem like a piece of cake to design one. Unfortunately, the truth is that to design a good app, we need to dig very deep - into the brain itself. Based on psychology, we will suggest how to create the perfect learning app, but before we talk about it…"

Rudradeb Mirta

Rudradeb Mitra

Founder and CEO of Omdena - a bottom-up global collaborative platform for building impactful AI solutions. Omdena has executed 250+ projects across 55+ countries involving 5000+ AI Engineers and Data scientists from 100+ countries. Omdena also has 75+ local chapters across 5 continents.

We met through Google for Startups Program where we do a lot of mentoring for startups. But you’re a person who built a lot of startups yourself. Your latest project is Omdena, which is such an amazing concept. How is Omdena growing and what was your motivation?

I had built a few companies in the past and in 2017 I felt that making companies or making money is not something that interests me much. I didn't know what exactly I would like to do, so I decided to take a break from doing everything. This time, people started inviting me to speak at different conferences. I also became a mentor. In 2017-2019, I spent my time traveling around the world, speaking at conferences, and mentoring. During these three years, I observed that access to knowledge became very democratized. Whether you are: in Serbia, Kazakhstan or Belarus, or even remote parts of Africa or India, people have access to the Internet, phone, and very often computers. They have access to the same knowledge, as someone sitting at Stanford, MIT, or Cambridge. This is a game changer because now a large pool of people are educated specifically in technologies like AI and machine learning. On the other hand, the problem is that jobs are still restricted to people from top universities, because of the way companies recruit. I began to wonder how to give people who are equally talented but are ‘hidden, a chance in the job market. This was my first motivation to start Omdena. The second reason was related to solving social problems with AI. During different conferences that I was present at, I often heard about ideas (and sometimes proofs of concept) to use AI for a good purpose, but there were hardly any real-world implementations. This happens because many times large companies focus on CSR rather than actual implementation. Startups and NGOs that are doing great work often don't have massive funds to hire talent for AI. That goes into how VCs are all driven by profits and are not really interested in the impact at the end of the day. So a lot of these good startups and NGOs often do not have the funds to hire but there is a huge talent pool out there that these organizations can get access to and find talented employees at a reasonable price. That's what drove me to start Omdena - to give the opportunity to people from around the world to solve meaningful problems and develop their careers and at the same time, give access to the talent pool that organizations, and find solutions that fit within their budget.

How did you convince the first organization to start working with you?

It was not easy but luckily my personal contacts helped us to get the first few projects. The challenge was that Omdena was proposing a very unique model. A team of 60- 70 people from all over the world, who have not and will not meet in person, come together, collaborate, and solve this problem together (remember this is pre-covid era). Once we finished some initial projects (the results were amazing) we started writing about it and that attracted other organizations to work with us. Because in the end, everyone loved the idea - they were just not convinced if it will work or not.

We are digging here more into a specific operational model. You are actually gathering people around the world who aren’t professional yet but are willing to learn or people who are professional but they want to practice more in that specific field and solve some issues with technology or machine learning. How many people were on your first project? How did you find them?

Some of the things, if not most of the things in Omdena were beyond my expectations and surprised me a lot. First is the number of people who decided to get involved in this project and dedicate their time. Now, we have a big community, but in the beginning, there was nothing. To my surprise, in the beginning, when we posted on LinkedIn, we got about 100 applicants. Most of these people were not actually looking to develop their careers. In fact, in the first 3 months, we mainly received applications from data science and machine learning experts who wanted to solve an interesting problem in the world. They had their personal reasons to solve those problems but also they wanted to be part of a community, to help the world in general. This is another great learning for me - there are so many amazing and selfless people in the world.

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In addition to the trends known to most, there are smaller issues in the education sector that are starting to evolve and are an interesting example of how the market responds to a changing environment. It is worth getting interested in the subject because it is possible that at any moment these "curiosities" will become the driving force behind further technological changes in education. Microlearning-based training, neuroeducation, or VR are some topics worth exploring further.


How to learn effectively and don’t forget what you’ve just learned? The answer is microlearning. As we tend to forget 80% of what we learned in a month, try a 3-5 minutes-focused training model. By using absorbing yet less time-consuming media formats, microlearning is an excellent solution for adults and millennials, taking into account their shorter attention spans.


Microlearning Benefits are Undeniable

How many times have you presented a lesson to only have students stare at you in confusion following its delivery? The plethora of content that you packed into an energy-filled lesson was reduced to at least one-half of the students asking, ¨What did you say?¨

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"Education evolves. The methodologies that worked decades ago are no longer the best way to reach today’s learners. Finding a way to embed microlearning into relevant and meaningful classes can truly be a way to motivate students. Their focus will increase, their mastery will soar, and they will find new levels of confidence!"

Anneda Nettleton


We hear more and more often that the education sector is beginning to refer to the principles of neuroscience. One of its key elements is the personalization of the learning process for each student. In the online world, it is possible, for example, by artificial intelligence, which enables us to provide users with solutions tailored to them. Thus, neuroeducation influences the application of scientific methods to designing technological solutions in the teaching sector and building specific teaching strategies.

Based on The Tech Edvocate article, the following findings about learning seem interesting and can be useful when creating online solutions for students:
1. The brain is best at learning new information in small increments.
2. Arousing emotions in relation to the lesson contributes to its better assimilation
3. Without commitment, there is no learning.
4. It is worth using methods such as for example, gamification. In order for knowledge to adapt, it should be applied immediately after learning it.
5. In order to maintain neuroplasticity and the growth of the neural network, it is necessary to repeat the acquired knowledge frequently.

Virtual reality

What are the possibilities of using virtual reality in education? Read the article or watch a summary of PWC's research on using VR as a training format for their employees. The experiment shows that people can learn faster, and their self-confidence increases. Participants are more focused and engaged in the presented issue. At scale, VR can be a more cost-effective training format, despite the large initial investment.

Interested in public speaking training using VR solutions? READ MORE



The online education market can be described as one of the fastest growing in recent years. Changing consumer habits and the growing popularity of Internet solutions, as well as the pursuit of continuous personal development, are a huge driving force of the industry. What was a "free Internet resource" 10 years ago is now successfully monetized in various forms of education businesses.


Gamification is one of the most powerful trends in learning app design. Its elements added to self-learning apps on the go, encourage engagement and participation of the users.


Online learning efficiency can be increased by using microlearning-based training and building online communities.


Education can become a more immersive experience with VR.


We should focus primarily on the user and the psychological aspects of learning to constantly improve the audience experience. We have more and more technological possibilities but let's not forget to be effective, not impressive.


Even though we often learn on our own, we are social creatures and this plays a big role in education. Therefore, the proposed online solutions should contain an element that builds communities similar to each other and give them space for interaction.

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Creatures responsible for this newsletter

Eliza Ignasiak

Eliza Ignasiak

In Kreatik she manages digital projects, supports teams in their implementation, and takes care of relations with partners. Engineer by education, Project Manager by passion. She gained experience carrying out marketing projects and engaging in social initiatives. She focuses on building relationships with partners and teams, and her daily work is characterized by discipline, responsibility, and an individual approach.

She loves to dance, photograph, and travel.

Magda Węcłaś

Magdalena Węcłaś

Content Manager at Kreatik. She creates a communication strategy for both B2C and B2B sectors and then its implementation into digital channels. She conducts communication in social media and performance campaigns, prepares scenarios for animations and video spots, and manages a team in projects related to content creation.

After studying psychology, she tries to keep up to date with news, especially those related to cognitive-behavioral psychology. She is a regular user of online learning platforms, extending her skills in graphic design and learning Italian.


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