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#6 NEWSLETTER WHY IS IMPORTANT TO REMEMBER PSYCHOLOGY IN UX? Psychology is closely related to the concept of User Experience. In order for design solutions to be even more conscious and increase sales, it is worth taking into account the principles of science - which is psychology. Understanding how people perceive shapes, colors, typography and how they navigate pages is critical to designing usable and intuitive interfaces for digital products. Beautiful interfaces are not enough to provide a positive user experience. We need to start by understanding users' problems, behavior and motivations, and then use these insights to discover their needs and generate solutions tailored to those needs.

Paulina Figlewicz

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