Smart Coaching is a group of women, each with unique personality and passion, who are professionally engaged in coaching. Their offer includes not only coaching sessions, but also open and “tailor-made” training. Moreover, they share their knowledge through articles published on the website and video lessons available online.
The Smart Coaching team wanted to build a growing brand, which would expand in the future to offer other types of services in addition to coaching. The lightbulb in the logo was to be preserved from the previous brand identity. The Smart Coaching offer is planned to expand over time – in the project we have created (corporate identity and website), this aspect was crucial.
The website reflects the nature of work of individual team members and highlights the personality of every coach. Members of the Smart Coaching team are presented with their individual quirks, along with detailed descriptions, which helps their clients select the best coach. The website features a contact form, a newsletter signup, and blog with articles from the members of the team.