Spokój w Ogrodzie is an initiative of four companies: NAC, Rolimpex, Ekodarpol, and Athena, all of whom operate in the gardening sector and were looking to start talking about their activities and products in the online world. This was the perfect task for us; we prepared a communication strategy, created a dedicated website, a blog, and set up social media channels – Facebook, Instagram, and YouTube. These places have quickly become a valuable source of knowledge for gardening aficionados – anyone interested in this subject can find advice and tips on how to take care of their garden and enjoy it with genuine peace of mind!
We prepared a communication strategy, a dedicated website, and a Facebook page where the content was published as well as an Instagram profile containing beautiful garden photographs, and a YouTube channel with gardening-related tutorials. We also established cooperation with a gardening expert and successful blogger who has provided our project with qualitative support, helping us build a solid knowledge base.
As part of the project, we also cooperated with publishers creating sponsored content. Furthermore, we decided to establish direct contact with the gardening aficionados – to activate them, we organized a contest, which was met with a strong response and enthusiastic involvement on their part.