Find out how we do the strategy
We are not afraid of bold approaches, which often result in innovative solutions. For businesses facing a challenge, we are creating a process that will define the problems and we lead teams to find new methods, products and business models. We help both small startups to clarify their value proposition and operating model, as well as large international corporations in digital transformation.
It is common for businesses to struggle with the lack of frameworks appropriate for the specifics of their industry or the tasks they set. We focus on analyzing the situation and proposing such strategies, tools or methods that will meet the needs of not only our clients but, above all, their customers and their markets.
The process of creating a product strategy is an iterative sequence of tasks aiming to reduce uncertainty around a problem or idea to ensure that the product is designed for the right audience and solves the right business problem.
We build an understanding of the problem and the user needs among all stakeholders. We talk to users and we try to understand their pains. Only then we design dedicated solutions and interfaces. We help define a business model that will allow for the commercialization of the created product.
Communication and Brand Strategy
Users don’t buy products, they buy stories. We will help you tell yours. Together, we will create a brand, define its essence and then plan a roadmap of communication activities to ensure the success of your product.
We will define communication goals and target groups. We will propose channels, messages and communication frequency to meet the defined KPIs. We will prepare key visual and brandbook of your brand, produce content including video and execute the plan.
- who is your target audience
- what your target audience needs
- how to reach them
- how to communicate to them