Whisky On The Rocks is one of the campaigns conducted by Eurocash Alkohole. An offline format dedicated to retail stores, the goal is to increase the sales of whiskey. ECA helps in the selection of assortment, ensures competitive prices, and focuses on promoting products and making them stand out.
Although the “Whisky On The Rocks” campaign is addressed to retailers, its final recipients are clients who purchase promoted alcohols. We proposed the creation of a dedicated website that would provide information about the Whisky On The Rocks campaign and facilitate finding the shops which carried the format by offering a store locator.
We took on the task of creating the new website, targeted directly at consumers and presenting the offer of the “Whisky On The Rocks” campaign. The website and marketing activity around it focused on building brand awareness and driving foot traffic to the stores.
The visual identity we prepared differed considerably from the current communication of Eurocash Alkohole. In order to emphasize the change in the campaign’s target market – from B2B to B2C, we proposed entirely new solutions and channels. On the new website, consumers have the possibility to locate stores – any of more than 4 thousand of them. The “Whisky On The Rocks” campaign is currently enjoying enormous popularity and the number of participating stores is constantly growing.