NOWALIJKA – “Z natury” series

Challenge

NOWALIJKA is a company dealing in the production and wholesale of products from the fruit and vegetable industry. The company has been on the market since 1999.

Our task was to brand the company’s new product – ready-to-heat soup in plastic packaging.

The final result

We started our work by conducting strategic workshops that took place at the company’s headquarters. It was attended by the owners, employees of the company and people responsible for the soup recipe. Our team consisted of a strategist, UX Designer, and Art Director. The workshop allowed for developing persona, searching for brand value and determining the tone of voice of the brand and the visual layer.

Based on the assumptions we developed together during the workshop, we came up with the idea of a name. After a few brainstorming sessions, the name – Z Natury (eng. From Nature) was created. It is to focus attention on the natural origin of ingredients and their high quality. As a complement to the name, adjectives were created corresponding to the specificity of the taste of the soup, e.g. Z Natury (eng. From Nature), the capricious Cucumber Soup, which were found on the packaging label.

After the customer accepted the name, we went through designing the logo and packaging labels. The inspiration for the logotype was vegetables and herbs found in the soup viewed from above. The priority was also an indication that the product consists of 100% natural ingredients. This was emphasized by using real photos of vegetables and placing them on the label. The label front is additionally enriched with pictograms of fresh herbs added to the soup.

The company was pleased with the responses to the project which has been generally positive. The company is confident that the project will be effective as the team won a marketing award for its efforts on it specifically. The team’s approach to the topic was interesting.

Alicja Gaca
CEO, Fundacja Głosem Zwierząt

As part of our cooperation, we conducted joint workshops comprehensively discussing the process of servicing our patients, which resulted in joint projects in the field of internet marketing. The quantitative goals set for the Kreatik projects have been achieved, therefore we will be happy to cooperate with this agency again on potential future projects. I am very pleased with the course of cooperation and the ongoing contact with the agency.

Sylwia Adaszak
Medical Center Development Manager, neoMedica

They stood out during the strategic part because they understand our needs and proposed the right solutions in terms of layout and information topology. They tried to understand the usage context, and then proposed the best possible solution. They’ve definitely proven what they’re capable of.

Marek Nadra
Business Solution Manager, Supporting the Enterprise, CBS Dan’IS, DACH, Danone GmBH

Creatures responsible
for this project

We devise. We design. We deploy.

Why are we so good at what we do? Because our team consists of people experienced in work in various industries, with different education and extraordinary passions that we develop after work.