The basis of each marketplace is the same. It connects two or more distinct types of users to enable transactions, i.e. buy and sell products or services. The addition of each seller increases the value of the marketplace for all buyers and vice versa — this network effect is a critical facet that fuels the scalability and defensibility of marketplaces.
However, the marketplace can be very different from each other. Here's what you should know to understand this business model.
We closely follow the changes taking place in the e-commerce industry. The marketplace in particular. Will the coming years be the best for marketplaces? Is the world ready for the omnipresent marketplace business model? Is this A DECADE OF MARKETPLACE?
What is behind this impressive result?
First of all, customers love marketplaces for their ease of use. Online shopping can be done from anywhere, including your own couch. Shopping on the marketplace has the added benefit of allowing consumers to compare and purchase products and services from different sellers on one convenient site. In addition, they will greatly facilitate the return of goods.