market&benchmark
analysis

Market & Benchmark analysis is a type of research that allows you to compare the current results of a given brand with other brands. The analysis is used to compare organizational practices with industry standards and introduce improvements and refinement of the organization’s practices and assumptions.

When analyzing the market and the activities/results of competitors, we check what our client’s closer and more distant competitors are doing. While looking for benchmarks we often go beyond the industry/market in which the client operates.

We do not believe that a product, service, or brand has no competition. Knowing what needs a product responds to, we check how users had dealt with it before the product offered by our client hit the market.

Benchmark identification

Market research

Analysis and comparison of competitors

Setting realistic goals

… for whom

companies entering the market or launching a new product

Market & Benchmarking analysis is of great importance before entering the market. A thorough analysis of the competition will help us identify the market and its needs.

companies creating a brand / product strategy development

Market & Benchmarking analysis is an integral part of a brand or product strategy. A well-thought-out strategy must be based on data and information that reflect the realities of the market and its standards.

companies monitoring competition

The analysis and regular monitoring of competitors’ activities allow you to notice new ideas, behaviors, or twists – and most importantly, allow you to react appropriately.

… when to do market & benchmark analysis?

Market & Benchmark analysis can determine the success of a brand or product. We usually perform such an analysis when entering a new brand market or introducing a new product or service. It is also worth remembering that such an analysis is a process that should be cyclical. It is worth systematizing the comparative moment – depending on the dynamics of development and activities of the organization. Thanks to this, we can easily monitor our position in the market and plan appropriate actions.

… how long?

Depending on the complexity of the brand, service or product: 1 week – several weeks.

… which tools we use?

Desk research

A research method involves analyzing and processing data and information from existing sources and forming conclusions about an analyzed problem or issue.

Market opinion research

We deal with e-commerce customization so that the system allows business owners to match the software to their precise requirements, thus enhancing how they present products

Interviews

On the basis of interviews related to a given organization, we are able to find out whether the strategy of another organization is working.

Mystery client

Research on the level of customer service, which consists in assessing the quality of services through visits to points of sale or using the services offered and customer service.

… what you
gain?

finding features that will differentiate your brand in the market
identifying the differences of given areas in a particular industry
prioritizing the areas to work on in a particular organization or on a particular project
assessment of the company’s position and role in the market
assessment of strengths and weaknesses of products, services, own and competitive brands
comparison of strategy and effectiveness of other brands
inspiration

… to sum up …

Market & Benchmark analysis can bring many benefits, it can help in acquiring new customers, working out coherent operating and development strategies. Thanks to it, the organization will learn about its weaknesses and strengths. It is a method that we recommend at every stage of the company’s formation and operation. Detailed analysis of the market and benchmarks allows for the development of the best strategy for business activities.

See what strategy
we did for our clients:

Read

Bisnode – InnoLab

Read

Stan Borjomi campaign

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Price your project

Price your project

Price your project

Price your project

Price your project

Price your project

Price your project

Price your project

Price your project

Cooperation with Kreatik was based on commitment and deep understanding of client’s needs. Efficient communication, professionalism and finding solutions together – that’s the best summary of work on our project. Highly recommended.

Dominika Jeżowska
Eurocash Dystrybucja