Market & Benchmark analysis is a type of research that allows you to compare the current results of a given brand with other brands. The analysis is used to compare organizational practices with industry standards and introduce improvements and refinement of the organization’s practices and assumptions.

When analyzing the market and the activities/results of competitors, we check what our client’s closer and more distant competitors are doing. While looking for benchmarks we often go beyond the industry/market in which the client operates.

We do not believe that a product, service, or brand has no competition. Knowing what needs a product responds to, we check how users had dealt with it before the product offered by our client hit the market.

Benchmark identification
Market research
Analysis and comparison of competitors
Setting realistic goals

… for whom
companies entering the market or launching a new product
Market & Benchmarking analysis is of great importance before entering the market. A thorough analysis of the competition will help us identify the market and its needs.
companies creating a brand / product strategy development
Market & Benchmarking analysis is an integral part of a brand or product strategy. A well-thought-out strategy must be based on data and information that reflect the realities of the market and its standards.
companies monitoring competition
The analysis and regular monitoring of competitors’ activities allow you to notice new ideas, behaviors, or twists – and most importantly, allow you to react appropriately.

… when to do market & benchmark analysis?

Market & Benchmark  analysis can determine the success of a brand or product. We usually perform such an analysis when entering a new brand market or introducing a new product or service. It is also worth remembering that such an analysis is a process that should be cyclical. It is worth systematizing the comparative moment – depending on the dynamics of development and activities of the organization. Thanks to this, we can easily monitor our position in the market and plan appropriate actions.

… how long?

Depending on the complexity of the brand, service or product: 1 week – several weeks.

… which tools we use?
Desk research
A research method involves analyzing and processing data and information from existing sources and forming conclusions about an analyzed problem or issue.
Market opinion research
We deal with e-commerce customization so that the system allows business owners to match the software to their precise requirements, thus enhancing how they present products
On the basis of interviews related to a given organization, we are able to find out whether the strategy of another organization is working.
Mystery client
Research on the level of customer service, which consists in assessing the quality of services through visits to points of sale or using the services offered and customer service.

… what you
  • finding features that will differentiate your brand in the market
  • identifying the differences of given areas in a particular industry
  • prioritizing the areas to work on in a particular organization or on a particular project
  • assessment of the company’s position and role in the market
  • assessment of strengths and weaknesses of products, services, own and competitive brands
  • comparison of strategy and effectiveness of other brands
  • inspiration

… to sum up …

Market & Benchmark analysis can bring many benefits, it can help in acquiring new customers, working out coherent operating and development strategies. Thanks to it, the organization will learn about its weaknesses and strengths. It is a method that we recommend at every stage of the company’s formation and operation. Detailed analysis of the market and benchmarks allows for the development of the best strategy for business activities.

See what strategy
we did for our clients:

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Cooperation with Kreatik was based on commitment and deep understanding of client’s needs. Efficient communication, professionalism and finding solutions together – that’s the best summary of work on our project. Highly recommended.
Dominika Jeżowska
Eurocash Dystrybucja

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Piotr Pawłowski
New Business Sales Manager
+48 531 267 965
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