Find out how we do product roadmap

The Product Roadmap defines the direction, vision, priorities, and progress of the product over time. It is an action plan for the short-term and long-term goals of the project and product. It is a description of the implementation of the strategy.

Defining the product strategy
Defining functions and requirements
Roadmaps view

… for whom
For companies who need help defining product and company strategy
Predicting how a product will develop will help you show when your goals will be achieved.


For companies who care about better product coordination
The roadmap helps in coordinating the development, marketing, and sales activities.

For companies who need better budget planning
Product Roadmap facilitates budget management and helps in product development.



… when to do product roadmap?

Roadmap helps organizations avoid chaos and waste of resources. It will prove itself in managing the introduction of a new product or the improvement of an existing one. The planning of activities is an extremely important part of the strategic planning process. The product roadmap is a general plan describing the product development vision, it allows for a common understanding of the vision, goals, and tasks for everyone in the company.


… how long?

The most common schedule is one year, then 4-6 months and the third schedule you encounter is 2-3 months ahead.


… which tools we use?
Product vision
It defines what you need from the product and its potential.
Product strategy
It’s a plan that defines your new product’s value proposition, its target audience, and how the product meets its key goals. The strategy will help you to see the purpose of the product, both internal and external stakeholders.
Requirements
That is functions that are necessary for users. Are they looking for something specific? Do they need any special features?
Product plan
Outline a plan of how the product management team plans to achieve the product vision.
Markers
Markers, used to track your work progress, help you stick to the timeline.
It is important that everyone knows the expected deadlines for the implementation of their tasks.
Metrics
Thanks to the metrics, we are able to measure the success of the project. Keeping track of them during product development to keep the team working on the same product goal all the time.

… what you
gain?
  • goals achievement
  • a clear picture of the most important priorities
  • more effective work of the entire team 
  • your short-term product goals achievement as quickly as possible while monitoring and adjusting your long-term goals

… to sum up …

Product Roadmap is an action plan that defines the vision of the product, its priorities, direction, and product progress over time. It takes into account short-term and long-term goals for a product or project and, above all, determines how to achieve them. This is one of the key methods of working effectively with the product. One of the greatest benefits of a product roadmap is a strategic vision that presents broader product goals and companies that align teams around common goals.

See what strategy
we did for our clients:

Cooperation with Kreatik was based on commitment and deep understanding of client’s needs. Efficient communication, professionalism and finding solutions together – that’s the best summary of work on our project. Highly recommended.
Dominika Jeżowska
Eurocash Dystrybucja

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We share our knowledge about strategy

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Piotr Pawłowski
New Business Sales Manager
+48 531 267 965 piotr.pawlowski@kreatik.pl
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