10 Product-Led Growth principles

Product-led growth (PLG) has become a huge trend in the tech industry. With sky-rocketing demand for top-notch user experience, it’s not surprising at all. Many new digital products use the PLG model because it’s user-focused. How does it work? Well, […]

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Netflix strategy analysis – based on Product-Led Growth

Netflix is currently one of the most recognizable brands around the world. It offers access to one of the largest collections of film and serial productions for a flat fee. Undoubtedly, the development and strategy of the company are governed […]

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UX helps cross-culture business – how big companies design for a global audience.

The benefits of a user-centered approach are increasingly recognized and constitute the basis of the product design process. When talking about global brands that offer their products all over the world to users who speak different languages and come from […]

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UI/UX trends in 2021. Part 2.

For us, design is not only pretty graphics, but more importantly useful features in aesthetic forms. Out of great passion for design, we created a compilation of UI/UX trends that reign in 2021. In the second part, we present only […]

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Why is that? – Zuza Śleszyńska reveals how to master influencer marketing.

Maria, a CEO and strategist at Kreatik, talks with the co-owner of the Lettly agency, about how to make Grzegorz Turnau an influencer, how TikTok stars will take over Instagram and what connects Zuza with random people on the tram. […]

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UI/UX trends in 2021. Part 1.

For us, design is not only pretty graphics, but more importantly useful features in aesthetic forms. Out of great passion for design, we created a compilation of UI/UX trends that reign in 2021. In the first part, we present only […]

Read
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