Brainstorming which turns from a creative storm, full of energy with a multitude of ideas struck from all directions like lightnings, into a tiresome and sleepy meeting is the greatest nightmare of every moderator. Keeping creativity at a high level […]

While the idea of building a communication strategy is understandable for many brands, they rarely use the method based on developing their own brand archetype, especially when it comes to B2B brands. They lose quite a lot because of it. […]

Brainstorming is a very simple tool for generating ideas if principles established by its creator are obeyed. It allows generating even several dozen ideas in a short time. Sometimes, it happens that ideas refuse to appear, or the energy level […]

This time Maria, a CEO at Kreatik, spoke to Marek Nadra, a Business Solution Manager at Danone, who revealed what he is doing in Munich, who are Innovation Champions and why it isn’t always easy to order a Margherita. You […]

For the second time in the history of Pantone’s Color of the Year nominations, a combination of two colors has been chosen, not one. The controversial combination of Illuminating (PANTONE 13-0647) and Ultimate Gray (PANTONE 17-5104) sparked a heated discussion. […]

Solving complex problems is a difficult challenge. However, there actually is a way to deal with them effectively. The Ishikawa diagram, also known as the fishbone diagram, helps in diagnosing and solving complex problems. Thanks to this effective tool for […]