How can ice cream change your branding? A short story about cognitive fluency.

Have you ever wondered about the Häagen-Dazs ice cream phenomenon? They do taste insanely, but let’s be honest – the name itself may seem a little strange. Moreover, it does not fit the marketing trends in any way or form. […]

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An effective design process. What should it look like?

It might seem that “designing a design” sounds like a pleonasm and involves unnecessary workload which will only take all our strength and creativity. However, in order to create something that will be liked by, first of all, the stakeholder, […]

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Kreatik among the Top 30 eCommerce Web Design Companies

DesignRush listed Kreatik among the Top 30 eCommerce Web Design Companies. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. We are glad that we are now […]

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AMP4Email – what’s new?

Some time ago, we wrote a text about AMP (Accelerated Mobile Pages) for Gmail. This mysterious acronym, although seems somewhat complicated, just means dynamic e-mail messages. Recently, there has been a significant change, especially from the point of view of […]

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Why is that? – Piotr Bucki’s recipe for a viral

We met Piotr Bucki at a training course. Maria, CEO and Strategist at Kreatik, had an opportunity to meet Piotr again. What could a CEO of a digital agency talk about with an authority in the field of communication? For […]

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Things to remember when collaborating with influencers. Learn 5 key elements.

On marketing portals, we can increasingly more often stumble upon the opinion that collaboration with influencers is no longer a beneficial solution for brands. However, the problem does not stem from the advertising means, but its quality. Today, consumers are […]

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