Czeskie Piwa Company, wishing to use the potential associated with the growing popularity of Czech beers in Poland, decided to enter the market with an offer addressed to store owners. The “I like Czech” project was created enabling sellers to buy the best Czech beers and sell them in their own stores.
Our task was to create a visual identity for “I like Czech” and sales support materials, including a website where interested entrepreneurs could get acquainted with the offer, make contact and purchase products.
We started the work from creating a logo. We used colours and elements that are directly associated with beer and put the name of the company in it. By creating the logo, we also prepared claim – This is THE taste that appeared on the promotional materials.
Then a website was created that would allow getting acquainted with the offer in an easy and clear way. There are three tabs on it – Products, Delivery and Contact. The goal was to design a functional and easy-to-use website that contains the necessary information for a potential customer. Everything is preserved in aesthetics, referring to the product, way.
The website also includes visualizations of promotional materials – price strips, wobblers and shelf stoppers. There is an option to get them for free after placing an order. In addition, there is a catalogue of products on the website where there is a description of breweries and beers that retailers can order.